£41.64

Cultures and nations remember themselves with select bodily images, evocative rituals and texts. This volume illustrates how sport is used in the creation, maintenance and now global dissemination of a nation's cherished values. Carefully drawn cases of sport in North America - American baseball and football, figure skating and gymnastics, Canadian hockey and track and field, for example - show the potency of sport's "cultural work". The book captures uplifting images which are stressed in the public performance and national and international broadcasting of sport, but also notes the omissions and distortions of social reality that persist in sport performance and mass marketing in North America.