![Sport as a Business: International, Professional and Commercial Aspects Sport as a Business: International, Professional and Commercial Aspects](images/9780230249257.jpg)
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization